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Velouria Fragrance
PROJECT TYPE: Digital Brand Digital Brand Elevation
Achieved 383% conversion boost and 245% revenue growth in 6 months with 3-month ROI payback.
CLIENT: Velouria Luxury Fragrance
INDUSTRY: Luxury Beauty & Fragrance
DURATION: 4 Weeks
The Challenge
Velouria Luxury Fragrance, a boutique perfumery renowned for artisanal blends, lacked a digital presence that reflected its brand artistry and exclusivity.
Their challenges included:
Our Strategic Transformation
Flaredot devised a bespoke six-phase luxury fragrance strategy to embody Velouria’s artistry, drive conversions, and enforce technical excellence:
Evaluate Velouria’s brand positioning and benchmark against luxury fragrance competitors to identify gaps and differentiation opportunities.
Define high-value customer segments and craft immersive scent narratives that translate fragrance profiles into engaging visual stories.
Optimize on-site SEO, implement schema markup, and fine-tune page speed for top search visibility and rapid load times.
Develop a refined visual identity and mobile-first Shopify Plus interface—with intuitive navigation, elegant typography, and sensory UI elements.
Deploy AI-driven product recommendations, advanced segmentation, and real-time conversion tracking to tailor experiences and maximize ROI.
Business Impact Metrics
Bounce Rate: Reduced from 68% to 25%
Session Duration: Increased from 1:30 to 6:00 minutes
Conversion Rate: Improved from 1.2% to 5.8%
Page Load Speed: Optimized from 5.8 to 1.2 seconds
Mobile Performance Score: Enhanced from 42/100 to 97/100
Organic Traffic: Grew from 2,200 to 12,500 monthly visitors
Average Order Value (AOV): Increased from $85 to $140
Revenue Growth: Achieved 245% uplift in revenue within 6 months with a 3-month ROI payback
Key Features Delivered
client testimonial
“Flaredot captured the soul of Velouria through a stunning digital experience. Our engagement and sales have soared—this truly feels like luxury redefined online.”
Isabella Hartmann
Founder, Velouria Luxury Fragrance
Why This Success Matters
By marrying artisanal storytelling with cutting-edge technology, Flaredot elevated Velouria from a hidden gem to a leading digital fragrance destination. The transformation not only delivered remarkable engagement and revenue growth but also fortified brand prestige, trust, and long-term customer loyalty—laying a sustainable foundation for continued innovation in the luxury beauty realm.
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